Chances are, Angelina would find an instant click with the latter brand. Brand number one showcases itself as a top-notch luxurious brand in the industry, while brand number two prides itself on natural skincare and sustainable solutions for the community.
Let’s say Angelina wants to buy an organic skincare product.
Lastly, the About Us page helps customers narrow their options and determine if they will shop from you. By incorporating information about your people on the About Us page - attaching faces, names, and bios to your product and services - you are reassuring customers that decent people are working behind the brand’s solution. Secondly, the About Us page also creates a human touch to your business. They visit the brand’s website, learn about it, feel a liking to it (or even fall in love with it), and then decide to purchase its product. The same applies to how visitors turn into potential buyers and later become brand-loyal customers. Generally, people can’t make secure relationships if they aren’t allowed to get to know each other well at the beginning. Here’s more specific why:įirstly, the About Us page plays a vital role in creating a foundation of credibility and likeability that encourage potential customers to take action - buy your product. So, does your Shopify business need an About Us page? With all the things said above, yes, you do need one. Persuade customers that your product is the solution they’ve been seeking. Incorporate evidence: Display numbers, videos, infographics, and any data that might support your above points.Illustrate one with sound quality, attention to detail, and effort put into perfection. Why customers should buy from you: Describe your target audience and prove how you can solve their problem by providing them with the right solution - your product.You can go further and define your business model. What you sell & How you make your products or services: Tell potential customers about your product (or service) and how they are made.Most importantly, don’t be afraid to show human faces behind your product or service. Denote precisely what you stand for and how that correlates with your target audience. Tell your brand story, motivation, mission, and values. Who you are: Portray your business in the most authentic way possible.In short, here’s how you can write a good About Us page on Shopify - answer these question: From all the information presented on CORPUS’ Shopify About Us page, potential customers could instantly see how the brand relates to them and solve their pain points regarding vegan-plant-based skincare products.ĬORPUS bases its whole business on finding solutions and products that go beyond expectations of what the ordinary traditional “natural” skincare stands for The brand clearly states all the different aspects and elements that make its brand authentically and uniquely “natural”. Take CORPUS NATURALS, a natural skincare brand from the U.S., as an example.
It should be customer-centric–secure relationships with customers, instill trust, and give them a reason to buy. What does this mean?Īt the bare minimum, your Shopify About Us page has to emphasize who your target customers are, what they are interested in or concerned about, and how your business provides them with a solution to their specific situation. One important thing to remember is that your About Us page should not focus solely on your company. In this article, we’ll demonstrate how you can utilize the marketing power of the Shopify About Us page and discover helpful practices to create an impressive one to put your brand forward in the best light.Ī Shopify About Us page is where you show your brand authenticity to potential customers by clearly presenting your business and answering all the critical questions that visitors to your website might have. It directly deals with the consumer and helps them to learn more about your brand and how your product can solve their situation. The About Us page is an essential digital asset and one of the most visited pages of your website. More than 52% of respondents chose the About Us page over testimonials, marketing collateral, or even blogs to be their first destination when visiting an online store. The question is, how do you create that bondage? For online businesses, this relationship begins when a visitor shows interest in what your store offers and becomes a buyer.Īccording to a survey by Komarketing, more than half (52%) of the respondents said they would visit an online store's About Us page first before any other page. At the core of every successful business lies the strong bondage between the company itself and its customers.
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